Heritage Tee - Editorial / Lookbook

Kids are limited in imagination only based off of what they can pretend to be. At a certain age a connection is made between them, their environment and reality around them as they start to find ways to make sense of it.

It’s those that raised us that are often the first characters we try to understand and emulate, in order to understand where we fit in the grand scheme of things. As the young try these roles, their own sense of self-identity grows with it; by that, continuity is expressed and legacy moves forward.

We lensed the images of this wee-little-lady to promo our Heritage Logo T-Shirt. This shoot was particularly funny to produce.. especially day of the shoot. We were reminded again how difficult it can be to shoot kids as the main subject. . They wiggle, they shift, and they always let you know when they’re just about over the production process entirely. Bless it!